For businesses concerned that Yelp’s recommendation software is disproportionately impacting their positive reviews, please consider the following:
- Contrary to popular belief, Yelpers write more positive reviews than negative reviews, so it isn’t necessarily surprising that Yelp’s recommendation software might impact more positive reviews.
- Yelp’s recommendation software does not take into account whether your business advertises on Yelp; we treat advertisers and non-advertisers alike.
- You shouldn’t ask for reviews. Asking your customers to write reviews for your business (particularly if you offer freebies or discounts as an incentive, but even if you don’t) may sound like a good way to improve your reputation, but it’s exactly the sort of behavior that Yelp’s recommendation software is trained to detect. The most helpful reviews are unsolicited, so don’t be surprised if the reviews you solicit aren’t recommended by Yelp.
We hope to continually improve the recommendation software, and appreciate any feedback you may have.