Please note that we currently offer Yelp Advertising for the U.S. and Canada only.
We assign each search to a category and deliver ads relevant to that category. Our category-based system eliminates the need for advertisers to try to predict every single keyword that consumers might use, and aims to deliver ads whenever they are looking for a business like yours.
Whether it’s switching over to a seasonal service or simply wanting to target the goods or services that bring the highest return on investment, Yelp Ads keyword targeting gives you more control of the search results your ads will appear in. You also have the option to customize ad delivery by boosting and/or blocking certain keywords.
Keyword blocking: choose which keywords you don’t want your ads shown in response to
You can block keywords for goods and services you don’t offer or don’t want to use your ad budget to target. This helps your business to limit showing up in response to searches for goods or services that you don’t offer.
Keyword boosting: choose which keywords you want more of your budget allocated towards
You can focus your ad targeting on those keywords that are most important to your business. This allows your business to place more focus on jobs you want the most or the goods and services that you most want to promote.
Instructions for Business Owners
To block specific keywords from the Yelp for business website
- Click Yelp Ads in Yelp for Business Owners
- Look for “Keywords” and click Manage keywords
- Click on the red X next to each keyword you would like to block your ad from appearing for or enter a keyword to block under “Blocked Keywords”
- Click Save changes
To boost specific keywords from the Yelp for business website
- Tap Yelp Ads in the bottom navigation bar
- Look for “Keywords” and click Manage keywords
- Click on the green arrow ↑ next to each keyword you would like to boost your ad for or enter a keyword to boost under “Boosted Keywords”
- Click Save changes
To block specific keywords from the Yelp for Business app
- Tap Yelp Ads in the bottom navigation bar
- Look for “Keywords” and tap Manage keywords
- Tap on the X next to each keyword you would like to block your ad from appearing for or enter a keyword to block
- Tap Save changes
To boost specific keywords from the Yelp for Business app
- Tap Yelp Ads in the bottom navigation bar
- Look for “Keywords” and tap Keywords
- Click on the green arrow ↑ next to each keyword you would like to boost your ad for or enter a keyword to boost under “Boosted Keywords”
- Tap Save changes