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How do I create my Yelp Portfolio?

Yelp Portfolio is a paid feature that allows you to showcase your business’s specialities to prospective customers through a photo collection of projects. Your Portfolio will be displayed on your business page through photos of past projects and can include additional details such as costs, timelines, and services provided. This allows potential customers to learn more about your business’s quality of work and helps them decide if your business is the best fit for their upcoming projects. Yelp Portfolio is currently available for businesses in certain local and home service categories, and may be expanded in the future.

To create your first project:

  1. Click the Portfolio tab on the left side of your Business Account from biz.yelp.com or tap Portfolio from the Home or More pages from the Yelp for Business App
  2. Click or tap “Add your first project” and fill out the required information to publish the project

If you haven’t added Service Offerings to your Yelp page yet, you’ll be prompted to add them before you finish creating your Portfolio. 

Each project in a Portfolio can include the following information: 

1.  Name for your project:
Let customers know what this project was all about. If it was a bathroom remodel, for example, giving it a name like Bathroom Remodel March 2019 is a good option. Short and sweet is best. 

2. Choose up to four services for your project:
While you may offer a lot of different services, you should select the services you provided for this specific project. 

3. Add your project photos:
You can include from 2 to 50 photos for each project. To choose a cover photo, click the star in the upper left corner of the photo you select. You’ll also need to caption each photo. This helps potential customers get a better understanding of what each photo highlights.

4. Add a description:
This should describe the project as a whole. It’s a good place to tell more of a story and possibly include something about the end result, like how the client reacted.

5. How much did you charge?
Putting your price range up front can help you bring in higher quality leads who are prepared to pay what you charge.

6. When did you complete this project?
This field is optional but can provide more context for customers. This can be especially true for more recent projects, since this lets people know your business is active.

7. How long did it take?
This is also optional but a great way to give potential customers a better idea of what to expect in terms of timelines. Similar to how much you charged for a project, this can save time and energy, and help you get higher quality leads.