Please note that we currently offer Yelp Advertising for the U.S. and Canada only.
Ad impressions count the total number of times your ad is shown. This includes search result appearances and messaging leads. In general, more impressions means more people have seen your ads. Ad impressions can also include your ad being shown on the Yelp Audience Network.
Note that Impressions that come from your free listing on Yelp count the total number of times your business is shown on Yelp search results.
Impressions for your business page can be viewed from your Yelp for business homepage or from the Yelp for business app. Information on ad impressions, including a breakdown of ad vs organic impressions can be viewed from both the homepage or Yelp Ads page.