User Views measures how many times your Yelp page was accessed or viewed on the Yelp website, mobile website, and mobile apps. Customer Leads include phone calls to your business from Yelp’s mobile site or apps, requests for directions, clicks to your website, mobile check-ins, and more.
In order to avoid double counting one user’s interactions with your business, multiple actions of the same type by a single user within one hour are counted as only one Customer Lead.
To avoid counting your own visits to your business page as a user view
- Log in to Yelp for Business Owners
- Locate your business name and address at the top left of the page
- Click the square icon with the arrow in it to the right of the name/address