The cost-per-click on Yelp varies from click to click depending on the supply and demand of advertisers, available ad inventory, and consumer interest. You may encounter higher prices and lower prices depending on the moment.
When comparing prices across sites, it’s important to consider differences in the value of the clicks themselves. Yelp users tend to be people who are on the cusp of making a purchasing decision. They’ve come to Yelp to determine which business best serves their needs based on their trust in Yelp, and the individual ratings, reviews, photos, service offerings, and other detailed information about the businesses they research on Yelp. Yelp Ads target users when consumers are making specific purchasing decisions, where other sites may just target general interest.