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What is the Call to Action feature?

The Call to Action feature is included in some of our advertising programs. It enables a business to write enticing, free form text and use an action button to help convert Yelp users into paying customers. The Call to Action feature links consumers directly to an order form, coupon, or page on a business’s own website. Yelp Business Pages with a Call to Action button deliver an average increase of 33% more user views and 38% more customer leads. If you're interested, learn how to add the Call to Action feature to your advertising program.

Consumers can view and use this feature on both desktop and mobile devices, and you can have separate offers for desktop and mobile running at the same time.

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