The Yelp Audience Network is a way for Yelp advertisers to increase online exposure and get more ad clicks outside of Yelp properties. With the Yelp Audience Network, ads for your business can now be shown to users on a collection of third-party sites such as Business Insider, Buzzfeed, eBay, and others.
For example, if someone searches for "movers" on Yelp, they might see a Yelp Ad for movers when they check The New York Times (or other websites around the internet) later that day.
Clicks on ads shown on the Yelp Audience Network will send people to your business’s Yelp page.
If you receive billable clicks through the Yelp Audience Network program, you’ll see an updated dropdown in the Historical Metrics page of your Ads dashboard. Ad Impressions and Clicks from third-party sites can be viewed by selecting the Yelp Ad Network option.