Our ad delivery system works by prioritizing delivery of ads to searches as close to the physical location of the business as possible. This means that the radius is not limited to a set distance, and it can vary by business or by category (for example, the ad delivery radius for a coffee shop would be smaller than one for a contractor). This results in better ad performance and a better user experience.
Yelp Ads allow business owners to geo-target Yelp users. Whether your business targets customers searching near or far, distance targeting makes sure your Yelp ads are shown for the regions you specify, depending on your business category. Get started by visiting biz.yelp.com.