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When are the Yelp ads for my business delivered?

Yelp Ads are delivered when a user searches on Yelp or clicks on a business or photo page. Yelp uses a variety of factors to pick the most relevant ad for each user. These include — but aren't limited to — how the category of the advertiser relates to what the user is searching for or looking at on Yelp and the distance between the user and the advertiser.