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What are the guidelines for substantial business changes?

When a business undergoes a major change - such as a renovation, rebranding, or relocation that dramatically changes the nature and customer experience of that business, Yelp will generally update the business page to reflect those changes. This can include updating the business’s location or contact details, adding one of several special banners that specifically call out those changes, or an entirely new business page to reflect a significant change. 

Our moderators assess a number of different factors and consider how impactful the changes are to the consumer experience. Getting changes of this magnitude wrong can be disruptive to businesses as well as potential customers, and our moderators will typically look for external confirmation, like a notice on the business’s website, Facebook page, or Twitter feed, or a news article describing the changes. When reporting substantial changes, you can help our moderators by including links to these sources in the Additional Context/Notes field.

Please read the guidelines below for more information, and learn how to submit the changes with our instructions for reporting substantial business changes.

Guidelines regarding:


Permanent Closures

Businesses that close will stay listed on Yelp; this allows customers to confirm the business’s status (or to add any relevant content they may have forgotten to add when the business was open). However, closed businesses will appear less prominently in searches. 

This banner will appear on business pages that are marked as permanently closed: 
 
A banner alerting customers to the closure will appear on business pages that are marked as permanently closed.
 


Temporary Closures

Businesses that close seasonally or for a short period of time — but offer a largely similar experience when they reopen — can be marked as temporary closed. Business pages that are marked as temporarily closed may not appear as prominently in search results, as we want to show customers the most relevant businesses at the time of their search. 

This banner will appear on business pages that are marked as temporarily closed: 
 
A banner alerting customers to the closure will appear on business pages that are marked as temporarily closed. 

Renovations

For businesses that undergo renovations which result in a largely different customer experience afterwards, we'll generally create a new page and mark the old page as renovated. Reviews and photos from the original business page generally won’t be moved to the new one. 

A banner linking to the new business page will appear on the old page for a short period of time after the transition: 
 
A banner linking to the new business page will appear on the old page for a short period of time after the transition.

During this time, a banner linking to the old business page will also appear on the new page to alert customers to the situation: 
 
A banner linking to the old business page will appear on the new page for a short period of time to alert customers to the situation.

More minor renovations won’t necessitate a new page, but can be indicated to customers in the “From the Business” section or a Call to Action.

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Moves

For many businesses, location and ambience are a core part of the consumer experience, so when these businesses move, we typically create a new business page and mark the old page as moved. Reviews and photos from the original business page generally won't be moved to the new one.

A banner linking to the new business page will appear on the old page for a short period of time after the transition: 
 
A banner linking to the new business page will appear on the old page for a short period of time after the transition.

During this time, a banner linking to the old business page will also appear on the new page to alert customers to the situation: 
 
A banner linking to the old business page will appear on the new page for a short period of time to alert customers to the situation. 

Relocations that aren’t accompanied a unique or new customer experience, or those of businesses that aren’t as defined by ambiance, such as retail or service-based businesses, can generally be indicated as an update to the existing business page.

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Ownership/Management changes

When a business is transferred to new owners or management but the core customer experience remains the same, business owners are welcome to let their customers know about the change in the “From the Business” section or a Call to Action. The old owners may relinquish access to the business page so that it can be claimed by the new owners.

If the new ownership is accompanied by changes in the location, ambiance, or other fundamental elements of the customer experience, a new business page may be created to help customers differentiate between the old and new experiences (see the sections for Renovations and Moves). 
 


Rebranding

Businesses that change names but retain the same customer experience, we’ll generally update the name of the business rather than create a new business page. As such, name changes can be submitted as a general business information update.

If the new name is accompanied by changes in the location, ambiance, or other fundamental elements of the customer experience, a new business page may be created to help customers differentiate between the old and new experiences (see the sections for Renovations and Moves). 

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